By Dr Irwin Lim, Rheumatologist
I was recently completing a questionnaire and this question faced me.
Who is your ideal target customer?
We want to help everyone of course but it’s probably not a surprise to you, that some patients click with some doctors, and some doctors click with some patients.
I thought about this for a few minutes, in the context of the clinic I work in and the resources I use, and came up with:
- The patient who is motivated to get better, the person who is engaged in their own care.
- Ideally, someone who believes and understands that best care does involve input from a variety of different health professionals working together as a team.
I wonder what your thoughts may be about this?Dr Irwin Lim is a rheumatologist and a director of BJC Health. You should follow him on twitter here.
BJC Health’s vision is to create best care for people with arthritis. Contact us.
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